They say ‘a picture is worth a
thousand words,’ but what if those thousand words create a more beautiful,
vivid image than the picture itself?
What if those words could pack more meaning and detail within them and paint
a picture so detailed that even the most gorgeous of photos wouldn’t even come
close in comparison?
Language allows you to think
outside of the boundaries of what your eyes can see, opening up the opportunity
to discover what your mind can see. There is a reason that we’ve all heard
people say ‘the book was way better than the movie!’ It’s the same reason that typically
only children’s books have illustrations along with text: because once you gain
an understanding of words and their meanings, your imagination becomes the only
illustrator you need—giving you the freedom and the ability to create your own
mental images, tailored exactly to your own interpretations.
Within our language, which—according
to Merriam Webster dictionaries—consists of nearly half a million unique words,
the possibilities are seemingly endless. The palette of colors with which we
may paint our pictures pales in comparison to the combinations of words we may
use to describe the beauty of said pictures, or ones we create in our
minds. Humans are very visual creatures,
but due to the vastness of language and the endless ways to use words and
figurative language, I believe words can be just as strong—if not stronger—than
images.
The transition from the beginning
of language to the vast vocabulary we now have was definitely not a quick one. Research
from Ira Spar (2004) shows that thousands of years ago, written language came
about in its earliest form: the pictograph. These pictographs were typically
created using sticks on damp clay or wood, and served as literal
representations of everyday things—such as fish, grain, and animals. They also,
as sophistication increased, served as a means of record keeping for economic
and bureaucratic reasons. Spar’s research also indicates that these early forms
of written language trace back to the ancient civilizations of Mesopotamia—which
is the present day Middle-Eastern region consisting of Iraq, Syria, and Kuwait—dating
back as early as the middle of the fourth millennium B.C.
These archaic forms of written
language serve as the foundation for what we have today: very modern and sophisticated
languages filled with many, many words and many, many ways to use them. Not everyone
realizes how truly remarkable the transition from pictographs and early
record-keeping of early humans to what we have now is: more than 7,000 active languages
world-wide (Noack & Gamio, 2015) each with their own unique set of words and
rules to make up the breadth of that particular language. In addition to this,
there are countless concepts pertaining to writing that also help to create strong
messages and visuals—such as the use of rhetoric, which is described in “Understand
Rhetoric” as “the spaces in which we write, converse, debate, and share ideas,”
as well as ethos, pathos, and logos: writing which appeals to authoritative,
emotional, and logical arguments in writing, respectively. Understanding and
utilizing these concepts arms one with the necessary tools to create strong,
vivid images using words.
Within the 7,000+ languages on the
planet and all of the words within each—as well as the rules and concepts that allow
you to use words in many different ways—language is not only powerful but also fascinating.
The history that went into the development and creation of modern writing and language
is also very special. The amount of time it took to build language as we know
it serves as proof itself as to how important, necessary, and useful words are.
Much like how many children are introduced to reading and writing with
accompanying pictures, the history of our world languages began on a similar note,
but transformed into what we have today.
Another important aspect of language
is figurative language—which includes the simile, metaphor, hyperbole, and personification,
in addition to several other devices. Figurative language allows you to
describe in a non-literal sense; using words to not only tell, but also to
show.
For example, when telling somebody about a warm
day at the beach, one may simply say the sun was shining and the water was cold.
But for those who realize the true power of words, one may choose something a
little more descriptive to paint a picture, such as: my skin was scorching from
the intrusive rays of the beaming, golden sun, but the crisp, cerulean ocean
water was refreshing and cool like a tall glass of lemonade.
Once you harness the power of
language and learn to use it to the best of your abilities, you’ll soon realize
that words are extremely powerful, and they empower you to not only tell a
story, but to also create images that may rival those of beautiful photographs
or drawings.
Despite humans being very visual
creatures, we live in a world dominated by words, and many choose to learn
early on the many amazing ways to use them and further themselves and their
passions with them. In “Everything’s an Argument,” the chapter on research and
arguments states that “some evidence is best obtained through direct
interviews. If you can talk with an expert—in person, on the phone, or online—you
might obtain information you couldn’t have gotten through any other type of
research (404).” So, what better way is there to understand the power of words
and writing than to discuss the topic with somebody who has a solid foundation
in it?
Anne-Marie Charest, an educator, author,
and all-around knowledge-seeker, has a strong background in marketing, psychology,
and education, as well as more abstract areas such as spirituality, mindfulness,
and meditation. With her degrees in Therapeutic Recreation, Gerontology, Clinical
Psychology, as well as Transpersonal Psychology, her endeavors are great to say
the least. Her expansive knowledge has taken her in many different directions—from
a marketing career, to conducting research on mindfulness in schools, to authoring
her book titled “InnerU Ocean Adventures, Embodied Mindfulness,” to teaching at
Antioch University Santa Barbara: all of which have somehow been furthered by
the power of words, and writing.
When asked about her background in
writing with respect to the many different kinds of writing she has experience
with, she had this to say:
“Writing
is like any other skill: it’s the same thing as learning how to ride a bike, or
learning how to skate. At first, it’s a little bit challenging and you’re all
over the map, and you fall, and it looks pretty clumsy. And the more you
practice your skill, the more you’re polishing yourself up and gaining the
inner writing muscle in order to do it in a good way, and become more eloquent
at writing.”
The beginning of Anne-Marie’s
career was in marketing—as a Director of Marketing for several large
corporations in the fields of telecom, beverages, as well as non-profit
organizations. She experienced first-hand one of the many ways words can be
just as strong as images: advertising. She described this form of writing
within marketing and communications as “drier” than other forms of writing she
has done, including academic writing and authoring.
“At first, it was the drier
approach with marketing and communications—that was impersonal. I feel like the academic writing solidified
another dimension of that. You’re making
points; instead of selling points, you’re making arguments. Where in marketing you’re saying, ‘Hey, look at this
product! This is why it’s so cool.’ The other dimension would be, as an author, you’re talking from more of a
personal voice. It’s a different language.
Each has a different feel to it. You’re learning to be comfortable just by doing
it. It all goes hand in hand: if you’re
writing and doing a brochure, or writing a poem, or writing a song—they’re all facets of expression that emerge
from within yourself.”
Anne-Marie’s career is a testament
to the power of language, and also to the fact that not only are words powerful
tools, yet they are also the foundation of several industries which—including marketing—further
prove that words are, in fact, just as strong as images.
Another industry that utilizes the
power of words is journalism. When scanning a newspaper or magazine article—or even
listening to the radio or watching it on television—the stories are told, and
not shown. The headline must be sufficient enough to not only engage the
reader, but to also allow the reader to create a mental image of what the news
story is going to tell them. Then, when reading the actual articles, it takes good
story-telling and a strong understand of writing to not only tell, but to show
what is going on. Even when articles or news broadcasts are accompanied by a
visual, the main attraction is the words: you are given the facts and the
details of a given situation, and it is up to you—the reader—to create mental
images to go along with the words you are reading. If the writer has cultivated
enough writing skills, the end result is a clear, vivid mental image of what
happened, all without having to be shown. Your mind is the illustrator, and is
the only tool you need to visualize. Strong words create strong images.
If words are not as strong as images,
one must question how journalism, marketing, poetry, and every other
writing-dominant field successfully conveys images through words without
excessive use of images. When analyzing artifacts for the artifact analysis—which
included television news scripts and newspapers—it became evident that one
convention of this kind of writing style was the use of powerful words to
create powerful images.
In “Navigating Genres” by Kerry
Dirk, Carolyn Miller states that “a rhetorically sound definition of genre must
be centered…on the action it is used to accomplish.” When it comes to
journalism and the genre itself, the goal is always to tell a story and to allow
the reader to be presented with enough facts and evidence to create mental
images in an effort to form an opinion about the relevant news story. The
reader is given information, context, quotes, and details which allow the
reader to paint pictures within their minds and turn the text into images.
Unlike a children’s storybook, the text isn’t reliant on an image or
illustration to complete the idea: the words suffice.
The words will always suffice. When
you take into context the amount of time it took for language to transition
from pictographs on clay to the sophisticated language of today, in addition to
the different word and language-dominant industries present in the world, as
well as the plethora of ways and methods you can use words to not only tell,
but to also describe and to show—you’ll understand that words, when used
effectively, can in fact be just as strong—if not stronger—than images.